Born in 1989, Shir has a B.Sc in Biology from Tel-Aviv University, Israel.

In her past Shir was an advocate for the animals and the planet. Nowadays, as Co-founder of “The Modern Agriculture Foundation”, Shir aspires to help the development of cultured meat and make it available to the population, in order to save the planet from the ecological disaster it is approaching.

"Cultured meat is an applicable and practical solution for the majority of problems in our world: Energy, hunger, economy, and the suffering of animals".

Shir is the spokesperson of the organization and a board member.